Books available from the Center for Entrepreneurial Success

HOW TO RAISE A MILLION DOLLARS :BY ATTORNEY DAVID GROSSACK

A detailed report about the process of selling shares in a business... going public . Attorney Grossasck writes about the regulation of securities in the United States, Blue Sky laws and the SEC. What information does the government expect from your company?. What happens in a reverse shell merger.? Information about other offerings. Possibilities off shore.

$19.00
Plus $3.00 shipping and handling

CONSUMER PSYCHOLOGY: THEORY AND PRACTICE

By Dr. Martin Grossack Dr. Grossack was a pioneer in the field of motivational research. He consulted for consumer products manufacturers, the banking industry, political campaigns, advertising agencies and media outlets on how to attract public attention, influence purchase decisions and appeal to the subconscious of the buyer. His research and methods are explained in this remarkable report now available only from the Center

$6.95 shipping included

UNDERSTANDING CONSUMER BEHAVIOR

By Dr. Martin Grossack. Before you participate in a marketing campaign, know in advance what the public is going to think about your message and your product. Pre-testing both ads and products is critical to marketing success and the author virtually invented the field. A psychologist who spent over thirty years consulting to industry, government agencies and others, Dr. Grossack has prepared a book devoted to the psychology of marketing. 336 pages Hardcover

$35.00 plus $4.00 shipping.

HUMANIZED BANK MARKETING

By Dr. Martin Grossack Applying motivational research and pre-testing to the challenges of competing for banking customers, Dr. Grossack's 1971 classic work on this important field is still practical today. No bank marketing executive should be without this vital primer on the basics of applied psychology in the financial services field. Hardcover.

$29.00 Plus $3.00 shipping and handling.